My passion for design stems from a deep appreciation of well-crafted, functional objects—whether it's a book cover that sparks curiosity or an ergonomic chair that enhances comfort. I bring this same philosophy to my work, creating experiences that are intuitive, practical, and delightful.

 

Before diving into any project, I ask a lot of questions to fully understand the context and problem space. This is my favourite part of the design process—collaborating with users, stakeholders, and engineers to craft thoughtful, research-driven solutions that balance user needs with business goals.

For the past several years, I’ve had the privilege of working at a startup focused on incentive and reward programs for businesses and consumers. Here, I’ve led the design of various digital products from end to end and built a design system from scratch. This experience has strengthened my creativity, problem-solving skills, and ability to communicate effectively.

 

Alongside full-time design work, I’ve recently begun mentoring the next generation of female tech entrepreneurs. Watching their talent and creativity flourish has been both humbling and inspiring. In the future, I hope to continue giving back through mentorship and educational content. Helping others grow and thrive has been an experience that has brought me immense joy.